In researching the game industry, I came across Pogo.com Games for Everyone. This company has been sold to Electronic Arts, the world's leading interactive entertainment software company - with revenues of over 1.2 billion in 1999. They develop, publish, and distribute products for PC's, Playstation, PS 2, and Ninetendo 64. The corporate background information page discusses EA.com's plans for an online game bonanza this fall season-targeted to 18-54 year olds - interested in sports and popular entertainment.

According to market research firms:

Game industry revenue is expected to grow to over $7 billion in 2000
Revenue from sales of online games isexpected to grow from 2% presently to 24% by 2002
Pay-for-play revenues up from $41 million to 360 million in 2003
Advertising at online sites up from 65 million to 409 million by 2003