Now just for a second I want you to wrap your mind around the term
mind candy?
Is there such a thing?
And if there was?
What would it look like?
Introducing Moshi Monster. Brought to you by none other- than a company by the name of Mind Candy. Moshi Monster is a multi-player online game targeted at children ages 7-12.
In this virtual world, kids get to adopt a furry little monster who they can then customize.Built into the game, is a in-world economy of "rox". You get rox by solving cognitive puzzles and by playing educational games. The smarter you get, the more rox you gain. You then use these rox to pimp out your monsters apartment (or else they get bored!) and to buy them accessories.
You must also buy food and take good care of your Moshi or else they turn into a very bad monster! A behavioral engine is built in to the game so that the personality of the monster changes according to how much time you spend playing and caring for your pet.
And, that's not all.
When you adopt a Moshi Monster you get a charm that you attach to your cell phone. The charm lights up and spins every time your phone rings or you get a text message. A secret ID code is found on the charm that gives the owner access to the virtual world.
The Moshi Monster virtual world is a social networking world that has facebook/myspace characteristics. Here users will be able to interact and chat with each other.
For more information check out their site.
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