In Heidi Anderson's article "A Lesson in Making Learning Fun" she presents evidence for the argument that incorporating games into learning motivates learners, even (or especially!) adults. The History Channel wanted to show history teachers how they could use The History Channel's resources to teach both in the classroom and at home. The marketing challenge was to get as many teachers as possible to log in to the website and download the study guide. By offering a chance to play the game Save our History - Frontier Homes The History Channel enjoyed the kind of success that marketers can only dream of.
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