Scout Game

I work for an advertising agency, and so we focus on a different kind of learning that deals more with awareness. One thing that ad agencies have been doing is adding elements of social media and gaming in order to create an environment for their target audience to have fun and also learn about the brand. While it is still a new concept, it is something that my company has been promoting to some of our clients.

Here is an example: http://www.mrrooter.com/ResourceCenter/ScoutsGame.aspx

While the gamer is having fun they are also being exposed to the brand and becoming aware. These types of games are not only living just on a companies website, but through Facebook apps and mobile apps. This may be a bit in a different direction than what most would agree is "learning" but it makes the most sense in my case at least with the types of gaming scenarios that I come across from day to day.