It is very important to many consumers that they are buying green, safe and healthy products, whether it's food or cleaning products. A friend told me about a site that she started using to check the greenness of products, because to her, it is important to be a consumer that is aware of where the products are coming from and how they are manufactured.
Good Guide is a site dedicated to educating consumers about all products. The video introduction explains the goals of the site. The video instantly grabs your attention, showing you familiar products and explaining the science behind the ratings. People that are dedicated to being informed consumers understand the value of this site and how relevant it is to their goal of being socially responsible.
Products are rated by a staff of scientists in three categories: health, environment and society. You can use the personal filter ensure that products are rated according to what is most important to you. Downloading the transparency toolbar will rates products that you are shopping for on the web and compares it with other possibly better products. To look up products while you shop in person use the mobile app to scan the bar codes to find out how safe and green they are.
As you view all the products you currently use, your confidence is boosted by all the green and socially responsible products you currently use. While it may come as a shock that some of the others are not as safe, this site allows you to view other products that satisfy your promise to consume greener, safer products.
I think that this tool could really change the way that people shop, which is the goal of the site itself. Keeping people informed about what their buying is the first step towards fostering a more informed and greener society.
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