Viewers of the show were invited to become part of the plot by clicking a link on CBS' website to register on SL where a CSI virtual world has been created. The site is geared toward the CSI: NY fan and offers three different options depending on the level of SL knowledge and curiosity. Viewers can "walk" around virtual New York buildings and visit a CSI lab and play forensic games like "Facial Reconstruction". Or they can play a game called “Murder by Zuiker” (Anthony Zuiker is the creator of the show), a unique murder plot which can be solved by users finding clues. The 100 people who come closest to solving the murder win virtual gifts. The most involvement offers viewers the ability to become CSI investigators, complete with field kit and tools. They can interview suspects and try to solve the murder featured in the actual CSI: NY episode. The episode itself ended in a cliff-hanger and the solution will be revealed in an episode in February.
Other TV shows to feature SL or the virtual gaming world this season have been Law & Order: SVU, The Office and Numb3rs. Look for more references to SL and the virtual world in other shows - that is if they ever settle the writers strike!
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