What Girls Really Want

Girl Games Inc. released a qualitative research study report titled Teen Girls and Entertainment on September 26, 2000. It looks at a variety of specialized segments of the entertainment industry from girls' perspective, including Broadband, MP3, and DVD technologies and provides some recommendations for making current and future programming more girl-friendly. some significant findings are as follows:

• Broadband: Teen girls are very open to broadband entertainment, but configuring players and modems is a big turnoff.
  
• DVD: Including videos from movie soundtracks, pop-up video functions, and making of videos will increase DVD penetration among teen girls.
  
• Reality TV: Teen girls look to Reality TV to learn about life in similar environments to their own, not for adventure and to follow competition.
  
• MP3: Paying for MP3 downloads would take a complete reconditioning of internet usage for girls.